Warner Bros. has decided to use this week’s DVD and Blu-Ray release proceeds of the tsunami film Hereafter to raise funds for relief efforts following the earthquake and tsunami disaster in Japan.
Warner Bros. will donate an unspecified percentage of the film’s home video proceeds to the Japanese Red Cross Society, according to the LA Times. Sources are estimating the size of the donation to be in the $1 million range.
News of the donation comes after the studio decided to pull the Clint Eastwood-directed film from theaters in Japan earlier than originally planned, as an official says that its disaster scenes are “not appropriate” at this time.
“The devastation and loss Japan is facing is almost incomprehensible,” Eastwood said in a statement. “I’m glad to join Warner Bros. in this effort to help the Japanese people.”
The president of Warner Bros. Home Entertainment Group, Kevin Tsujihara, said, “We are committed to supporting relief and rebuilding efforts during this difficult time.”
Disney has also decided to donate $2.5 million to the American Red Cross for the relief efforts in Japan. The company will also match employee donations to certain charities aiding Japan, up to a total of $1 million. Disney CEO Rober Iger said, “We send our continued thoughts of support and encouragement as this great nation begins the long road to recovery.”
Posted by Jena
3/16/2011 12:20 PM