Revlon isn't the "Maybe She's Born With It" company, nor is it the "Because You're Worth It" company, but rather a tagline-less company that aims to promote beauty among all ages. That's the concept behind Emma Stone's new campaign for the cosmetics line, in which she appears with her mother.
"It was so wonderful and special," Stone said of the campaign. It's called "Your Lips Can Save Lives," but it's not promoting lipstick. It's Revlon's first public service campaign, geared toward getting people to talk about cancer and its risk factors, in order to promote early detection and thus, lower mortality rates.
Stone's mother was diagnosed with breast cancer in 2008 at the age of 48, and "is about to hit her four-year mark," says Stone. "She still has surgeries to go, and that time period is always kind of present still. So doing that [photo shoot] was just—she's here. We're here together as mother and daughter. It was hugely emotional, and I think everyone on set knew that and was hugely supportive of that."
Stone and her mother have matching tattoos, of blackbird feet. "It's from that song "Blackbird": take these broken wings and learn to fly. It seemed appropriate for the occasion"—the two got the tattoos to mark beating cancer.
Today, Stone advocates "the importance of getting checked every single year, because a year before at her [Stone's mother's] mammogram, she didn't have the tumor."
Aside from the Revlon campaign, the pair also walked in the annual EIF Revlon Run/Walk for Women in New York in May.
Next on Stone's deck is Gangster Squad, which opens in January, and Spider-Man 2, which is said to begin work next year.