In the realm on midnight-showings of movies, we've seen some rabid fans in the past. From people lining up days in advance for the Star Wars flicks to pre-order tickets being sold out for the last Harry Potter chapter, people have shown their dedication for years, and it doesn't look like that's slowing down anytime. When advance tickets for The Dark Knight Rises went on sale a week ago, midnight tickets were snapped up, but now, about 80 percent of those are back on the market. Why?
Scalpers on Craigslist, eBay, and other websites are selling the tickets at sky-high markups, with some going for as much as $150, with ticket prices for the so-called "Dark Knight Trilogy" marathon (Batman Begins, The Dark Knight, and The Dark Knight Rises) climbing even higher.
We have to wonder why people wouldn't be willing to just wait a few hours and see the film the next day and save some $135. People go to midnight showings for a few reasons, the first being that they're huge, huge fans of the film (or its predecessors). But other people might go to have something to talk about at the water cooler at work the next morning, or to brag to their friends who couldn't make it out for the midnight showing about how super awesome the movie was. We're sure some people go just to be jerks, too, and spoil the movie online.
Such seems to be the case with The Dark Knight Rises. Many are saying that the advance-ticket scramble and pricejacking is because people want to avoid reading spoilers on Twitter and Facebook. Though there have been small spoilers posted about the movie online already, no big plot points have been given away yet, like whether Bruce Wayne will live or die by the end of the movie. We're guessing he lives, because how else would Hollywood continue to churn out these wildly-profitable movies?
Will any of you be trekking to your local box office for the midnight showing or the trilogy marathon? We're thinking about it.
Posted by Jena
6/20/2012 2:10 PM