Several movies have been made over the last decade that are either based on or about the terrorist attacks in New York City on Sept. 11. Extremely Loud & Incredibly Close hit theaters today and it has caused quite a problem in the Big Apple.

The movie, starring Sandra Bullock and Tom Hanks, is about a little boy searching for answers after his father is killed in the World Trade Towers. He finds a key in his dad’s closet and convinced that it will reveal something his dad wanted him to find, he combs the five boroughs to find answers.

The plot, while moving, sounds harmless enough, but the problem’s in NYC are less about the context of the movie and more about the advertisements. It’s nothing unusual to see the subway stations and trains covered in advertisements for an upcoming film, but when those advertisements show a disaster that rattled the place these people call home and killed their friends and family; it’s too much.

People in the city have not only called the movie’s advertising insensitive, but they’re also disgusted that something so tragic has become a way for people to make big bucks. What do you think about the film? Is it wrong to profit off of a national tragedy? Are the New Yorkers overreacting?

Sources: Fox News