When most Americans think of starving children, images of emaciated Africans typically come to mind. However, the U.S. isn't immune from hunger issues. According to the USDA, over one in five American children struggle with intermittent hunger, and singers Cody Simpson, Carly Rae Jepsen, Amber Riley, and Tori Kelly hope to raise awareness through ConAgra Foods’ Child Hunger Ends Here program.
“For 20 years, ConAgra Foods has provided funds, expertise, and food to fight child hunger, and while there’s been progress, child hunger continues to be a problem across America,” Gary Rodkin, CEO of ConAgra Foods, said in a statement. “Now, by partnering with these talented performers, we hope to have an even bigger impact and encourage more consumers to help us end child hunger in the U.S.”
The four singers will promote the cause through online concerts, retail promotions, and social media campaigns. Kelly also wrote and debuted a new song, “Fill a Heart,” which Riley and Simpson will record in their own unique styles. Beginning March 1, fans can download the performances at Child Hunger Ends Here. Watch Kelly sing “Fill a Heart” in the video below.
Want to join the fight against childhood hunger? You don’t have to be a big star to make a difference. ConAgra will donate the monetary equivalent of one meal for each 8-digit code consumers enter from a specially marked box of ConAgra food.
“It’s so easy to make a difference,” Simpson said. “All you have to do is look for the red pushpin on participating ConAgra Foods packages, enter a code on the website and you’ve just donated a meal to Feeding America, how awesome is that!”