After a 17-year respite, Titanic is back in theatres, this time in 3D. However, a company in Asia has taken the Titanic viewing experience one step further by offering screenings of the famous film in 4DX, technology that helps simulate the conditions shown on camera.
“4D” attractions are nothing new. They’ve been a staple at theme parks like Disney and Universal for years. Visitors typically watch a short film in a specially-designed theatre while water vapor and scented breezes assail the senses at opportune times. In the case of Titanic, South Korea-based company CJ 4DPlex will feature chairs that pitch and roll, “short bursts of sharp air” and “face water” for that special trapped-on-a-sinking-ship-in-the-middle-of-a-freezing-night kind of feeling.
However, Titanic audiences won’t have all the fun. CJ 4DPlex also plans to use the 4DX technology for such films as The Hunger Games, John Carter, and The Avengers.
According to a release, CJ 4DPlex is working closely with major studios and filmmakers to get the technology into U.S. theatres. The company is shooting for 800+ 4DX theatres by 2016, which is at least 771 more than it has now. There are currently specially-equipped theatres in China, Thailand, South Korea, Japan, Mexico, and Brazil.
Would you pay more, probably a lot more, to see movies in 4DX?
Source: Hollywood Reporter